Across multiple locations, Aramark works with Bmediagroup to strengthen digital communication in catering and restaurant environments.

Each site includes several restaurants and food concepts, each with its own identity and target audience. This calls for a flexible digital approach—allowing variation in look and feel without compromising consistency and quality.

Solution

Bmediagroup provides digital menu boards and totems, filled with original custom content for each concept. For every restaurant, we develop a visual style that matches the brand, the offering, and the environment—from corporate catering to more experience-driven food concepts. Each week, Bmediagroup delivers fresh, creative content tailored to the dishes available at that time. The solution is currently being rolled out across multiple sites, with content centrally managed through our CMS and adjustable locally. Integration with the underlying data systems is currently in development.

Result

Central management of all content

Clear, attractive menu communication at every location

A distinct look and feel per restaurant, without fragmentation

Greater visual impact through dynamic menu boards and totems

Flexible content that can be updated quickly

With this approach, Bmediagroup supports Aramark today in visibility, experience, and flexibility—while also building toward further automation in the next phase.

“Digital food communication that adapts to every concept, in every location.”