Bmediagroup supports Starbucks, in collaboration with Autogrill, in creating a consistent, strong digital experience across all Belgian locations.

From Brussels Airport to city centres such as Ghent and Antwerp, we deliver the same premium Starbucks experience everywhere.

Result

At each location, we installed five to six digital menu boards, complemented by window displays where needed.

Two screens focus on products and pricing, while the other screens provide space for seasonal campaigns and brand storytelling.

Thanks to the switch from print to digital, Starbucks now operates more efficiently, more cost-effectively, and more sustainably.

Seasonal campaigns can now be rolled out in seconds instead of days, ensuring every location stays up to date, relevant, and visually consistent.